Mehrabian's Theory
"The non-verbal elements are particularly important for communicating feelings and attitude, especially when they are incongruent: if words and body language disagree, one tends to believe the body language."
Albert Mehrabian
According to Mehrabian:
- 7% of meaning within communication is in spoken words.
- 38% of meaning is in voice tone, or the "way" it is said.
- 55% of meaning is in kinesics (body language).
Mehrabian theorized of a person's words, tones, and body language do not match, something is wrong and the communication will not be effective. CBLTAC substitutes "effective" for "truthful" or "persuasive," depending on the situation.
"The non-verbal elements are particularly important for communicating feelings and attitude, especially when they are incongruent: if words and body language disagree, one tends to believe the body language."
Albert Mehrabian
According to Mehrabian:
- 7% of meaning within communication is in spoken words.
- 38% of meaning is in voice tone, or the "way" it is said.
- 55% of meaning is in kinesics (body language).
Mehrabian theorized of a person's words, tones, and body language do not match, something is wrong and the communication will not be effective. CBLTAC substitutes "effective" for "truthful" or "persuasive," depending on the situation.
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